Reel
Stockmann Group
New website & identity work for Stockmann Group. Art direction, UX, website design.
NEOT
Brand guidelines & visual identity for NEOT.
Tehy
Tehy’s brand was completely overhauled - the biggest update to their brand identity to date. The iconic logo was refreshed and everything else made anew from the ground up, stemming from a data-driven strategy and the needs and wants of the most important target group: its 160,000 members. I designed the graphic guidelines, a comprehensive illustration system and library, patterns, merchandise, exhibition layouts and everything else. The identity’s first outing was an ongoing, award-winning photography exhibition/campaign by Meeri Koutaniemi called Kasvokkain.
Kuntaliitto
Kuntaliitto (The Association of Finnish Municipalities) wanted to shake off the bureaucratic feel of their old brand and come up with something vibrant and different. I came up with a hand-drawn pattern system (the final version courtesy of Ville Savimaa), a chunky logo, the brand manual, along with the website, exhibition concepts, illustration style & animation concepts, merchandise, and templates to suit their hundreds of publications.
Mindy
Healthcare provider Heltti was launching a new low threshold mental health service, that needed to be both separate from the main brand but recognizably part of it - while having a voice of its own. I developed the logo & a simple visual language around it, along with a website design, icons et al. Role: brand visuals & manual from the ground up.
Maakuntien tilakeskus
Maakuntien tilakeskus is an information service that takes care of databasing and providing data for most or all of government-owned real estate, such as hospitals and schools. They had a barebones brand (and the logo, that remained untouched) established, that needed both fleshing it out and refreshing. I took the existing brand elements a bit further, developed both a language of graphic shaeps and a modular illustration system, a website, redid the brand manual, developed templates for publications & a pandemic-friendly photography style (shot by Matti Immonen) and designed a sub brand for a service called Modulo.
FCG
The Finnish Consulting Group needed an identity for their series of seminars and exhibitions, so I designed a modular system of graphic elements, icons & image styles to assemble from.
SEA20
SEA20 is a worldwide not-for-profit initiative by Wärtsilä that aims to connect smart and ecologically ambitious maritime cities to facilitate the transition to a smarter and more sustainable global maritime ecosystem. I did the visual design for the website, sound design & art direction for videos and general look & feel for publications and studies for the project. The visual design of this project & the annual report (also designed by me at the time) ended up pushing a whole new image concept for the Wärtsilä brand.
Finnvera
Finnvera’s comprehensive brand renewal. Logo, brand manual, brand photos, digital, lots of templates and publications. Still in good use.
Fastems
Brand refresh for robotic automation developer Fastems. Manual, a photography system to accommodate for multiple levels of brand aspirations & all the usual shenanigans.
3D
3D modeling, texturing & animation. Commercial & personal.
Illustration
Commercial & personal
